It seemed to be a good fit: Liverpool were getting the eagerly-awaited Premier League season under way at Anfield against Stoke City, and Michael Owen counts both sides as former clubs.
What a perfect stage for him to make his competitive BT Sport commentary debut.
Except, well, the overwhelming feedback from TV viewers on social networks was less than positive.
Owen did not do anything particularly wrong, and World of Sport personally thought the former injury-prone England striker's performance was perfectly acceptable; but it was clearly very much in the minority.
BT Sport's football coverage is in its embryonic stage and is there to be evaluated by the masses, but all anyone seemed to want to talk about was Owen's performance behind the mic.
Michael Owen has about as much personality has a stale cheese toastie. Still, a massive improvement on Mark Lawrenson.
— Alternative Football (@AltFootball) August 17, 2013
Apparently Michael Owen isn't putting people asleep fast enough to keep them from complaining about his commentary. — dirtytackle (@BrooksDT) August 17, 2013
Injury News: Michael Owen has been substituted at Half Time due to a swollen voice.
— Coral (@Coral) August 17, 2013
Michael Owen has one tone. Dull. — Ed Malyon (@eaamalyon) August 17, 2013
OH GOD I'M ALREADY BORED BY MICHAEL OWEN'S MONOTONE. 38 games of this...
— George Pavlou (@G_Pavlou) August 17, 2013
Michael Owen's co-commentary is like listening to paint dry — Paul Tomkins (@paul_tomkins) August 10, 2013
Michael Owen's commentary, would be better suited, to the snooker. Dull.
— Joel Perry (@mrjoelperry) August 17, 2013
You can apply a 2nd Michael Owen as soon as the first Michael Owen dries. — Lee Hurst (@2010LeeHurst) August 17, 2013
Sadly for Owen, such comments flooded every Twitter feed in the land and seemed pretty unanimous. Initially, the criticism was confined to the 'boring' tag, but it soon grew as the former Stoke and Liverpool forward irritated with his positivity.
Saying that he was "very impressed" with every what appeared to be every single player on the pitch, Owen proceeded to inform the audience that "as we all know, one goal is never enough". It was just one of those days.
With BT Sport's flagship shows reportedly producing underwhelming viewing figures early on, the widespread criticism of the pundits and 'vanilla' presenter Jake Humphrey represents another blow for the company at the beginning of the season.
It was an inauspicious start all-round from BT Sport as the failure of their online player and apps left customers furious.
— Dave Morris (@_Dave_Morris_) August 17, 2013
— Steven Jackson (@Thehotjock) August 17, 2013
Given that it was the first Premier League game of the season, it was not the opening they had been hoping for.