What makes the 'Legends Football League' all the more ridiculous is that, this year, it changed its name from the 'Lingerie Football League' because chairman Mitchell S Mortaza felt its uniforms and image were hurting its credibility.
For those not aware of this phenomenon, it involves seven-a-side teams of scantily-clad women playing full-contact American Football. Starting as throwaway half-time entertainment for Super Bowl viewers, it gained in popularity to become established as a fully-fledged 'sport' of its own.
Whatever your personal views of the objectification of women for entertainment purposes (I'll return to that later), the LFL is degrading – not to the women involved (who are just happy for the attention), but to the sport. Watch the video and you’ll see what I mean.
Ogom Chijindu of the LA Temptation (yes, really) celebrated what was actually a powerful, physical tackle on her opponent Riki Creger-Zier of the Seattle Mists by shaking her rear end on her opponent's helmet. The dance move is called twerking, which the Urban Dictionary defines as 'the rhythmic gyrating of the lower fleshy extremeities in a lascivious manner with the intent to elicit sexual arousal or laughter in one's intended audience'. Either intent probably doesn't belong in sport.
I have no problem with the getting of Crunk in the correct context, but a time when the NFL is on a broad charm offensive in order to boost its global popularity, the wider display of such garbage (and in terms of sporting level, it's of as much value as an episode of Gladiators) surely only harms the sport.
Does this variation on America's Game serve in any way to boost its popularity? You have to feel not – its target demographic is, by the LFL's own admission, "beer drinking college students aged 21 and up", although I would lower the age range significantly (US drinking laws forbid associating teenagers with boozy frat-boy antics, but that is patently the intent).
All very well – but that demographic is already gridiron loyalist territory. There is no clear commercial value beyond half-time entertainment, milking an already over-flowing teat, if you’ll forgive the analogy.
Surely the promotion of women playing Football could be used to draw in more female viewers? I fail to see how the LFL fills that brief.
Women's soccer (apologies for the term, but we have to distinguish between the two) and cricket have been taken significant strides in recent years, precisely because calls from dinosaurs such as Sepp Blatter for players to wear skimpier outfits were ignored.
Surely forcing LFL players to jiggle their booties in scanty 'performance wear' merely undermines these efforts? Surely fining them for over-dressing (as has been reported) simply reinforces the stereotype that women can't play sports?
And here is the crux of the LFL's problem. The objectification of women in American Football is, as followers of US affairs will be aware, a hugely sore point at the moment.
The shocking recent case in Steubenville, Ohio, saw two High School Football stars jailed for getting teenage girl blind-drunk before subjecting her to a gruesome, night-long rape and sexual assault, which they gleefully documented and shared on mobile phones.
The case exposed a culture in Football where teenaged prospects, even before the trappings and wealth of NFL stardom, act with impunity, brushing off serious sexual misconduct as mere horseplay. Their coach thought it was all fun and games, apparently happy to let such 'japes' slide so long as they did the business on the pitch.
It is a culture not just restricted to Football – the similarly-named game we Europeans play has its fair share of such incident – but to all-male team sports where personal and social education are de-prioritised to the extent that illiteracy and a lack of comprehension of personal responsibility are far from the exception, if not the rule.
For the game's organisers to deem such a spectacle appropriate is irresponsible – the buck, frankly, should stop at cheerleaders. The level of athleticism in US female sports is high enough that a genuine Football product can be packaged and sold as a sporting event.
And really, if semi-clad women engaged in full contact are your thing, there are plenty of age-restricted websites "beer drinking college students" can peruse.
Reda Maher - on Twitter @Reda_Eurosport