No member of the royal family has ever had such a keen interest in football as Prince William. He played regularly while at school and captained his house team, he's a well-known Aston Villa fan, and has been president of the FA since 2006.
Now, though, it seems that football has inspired him in one of the biggest decisions of his life: the naming of his new baby.
Internet sleuths have been working overtime trying to dig up the reasoning behind the choice of 'George' as the baby's name.
And now an Associated Press journalist named Rob Harris has come up with the ultimate explanation. It turns out that, 40 weeks and 5 days before the baby's birth, William and Kate were together on an official visit to the recently-opened St George's Park, the FA's headquarters and centre of footballing excellence in the Midlands.
By George! FA President Prince William names child after St. George's Park ...
— Rob Harris (@RobHarris) July 24, 2013
Prince William names son George ... 9 months after officially opening St George's Park, English football's new HQ — Rob Harris (@RobHarris) July 24, 2013
It seems more than possible that the royal baby might have sprung into life at that exact time - giving rise to the suggestion that little George was named after his place of conception.
David and Victoria Beckham famously named their first-born son Brooklyn because that's where they had been when he was conceived. William and Beckham have a very good relationship, thanks to all their work together on the London 2012 Olympics.
So was there a conversation between the two about the baby's name? Was little George named on the same basis as little Brooklyn was, back in 1999?
Some, of course, might insist on more prosaic explanations, such as the fact that William's great-grandfather - the Queen's dad - was also called George. George VI, specifically.
But what do those dullards know? World of Sport thinks it's pretty clear where George got his name, even if we're fairly sure that nobody at Kensington Palace will confirm or deny the report any time soon.