After the Champions League final last year, John Terry became an internet laughing stock after getting changed into his kit immediately after the penalty shoot-out to collect the trophy.
But it seems that the laughter directed at the former England captain hasn't stopped him from doing it all over again, because Chelsea's resident captain, leader and legend shed his three-piece suit the moment Branislav Ivanovic's header hit the back of the net.
For the duration of the match, Terry had been dressed - as were the rest of the non-playing Chelsea roster - like a snooker player about to hit the pub after losing a big match.
Terry watches the match in AmsterdamBut when the goal went in, Terry changed so quickly you'd have mistaken him for Superman in a revolving door.
He was then seen pushing and shoving his way through crowds of players, coaches, physios, photographers and various other hangers-on, and managed to get himself into pride of place next to skipper-on-the-night Frank Lampard as the trophy was lifted.
That instantly led to a surge of ridicule on social networking sites, with jokes such as "the last time Terry got changed to quickly was when he heard Wayne Bridge was in the car park", and the hashtag "#FullKitW*****" trending on Twitter along with Terry's name.
Making Terry look even worse was the fact that Eden Hazard, out injured, decided to stay in his suit during the celebrations.
Bookmaker Paddy Power, perhaps stung by the fact that they'd offered 1-3 odds on Terry collecting the trophy in full kit, led much of the ridicule, even Tweeting a pic of Man Utd's treble winners of 1999, when the likes of suspended Roy Keane kept their suits on, with the words, "Let's hear it for dignity."
Last year, Terry's quick change inspired some brilliant internet memes showing Terry celebrating things for which he couldn't take credit. Pictures such as these:
We've actually got some sympathy for Terry, though. Last year it was pretty awful, considering that he only missed the final because he'd perpetrated an insane red card foul in the semi that jeopardised his team's chances.
This time, though, he's been a key member of the side in Europa League matches (though mainly because he's lost his regular starting spot in Premier League games), and only missed taking part because he was injured. In all honesty he was probably quite justified in making sure that he was pictured in his kit for the photographs which will one day (and fairly soon) adorn his retirement album.
The same could definitely NOT be said for the week's other 'Full Kit W*****', Wayne Rooney, who got changed into his kit at the weekend to celebrate Manchester United's title win, just days after requesting a move away from Old Trafford.