The Swiss have long been masters of the art of innovation. They might not have invented chocolate, trains, posh watches or pursuing the concept of world peace, but when it comes to pinching the best bits of others' ideas and making them work they're the men.
But that has left the Swiss with a problem. What do you do once you've conquered the worlds of confectionery, mass transport, elegant timepiece design and keeping your heads below the parapet?
Why, you turn your hand to reinventing sport, of course. And so the Swiss have now brought us 'Golfoot', a marriage of two of the world's most popular sports (no prizes for guessing which two).
The game involves kicking a football on a real golf course, and trying to 'putt' it into giant holes the size of dustbins.
The first ever Golfoot tournament took place in the Swiss city of Lausanne on Monday, where a group of former football stars including Teddy Sheringham and Christian Karembeu showed off their skills at kicking balls at holes.