Gareth Bale has successfully trademarked with the Intellectual Property Office the logo featuring the heart-shaped hand gesture that he does after scoring goals, according to the Sun.
The 'Eleven of Hearts', as Bale's celebration is now technically known, is part of plans to turn the winger into a global brand.
If he does move to a club like Real Madrid for a reported £85m, it would surely propel him onto the same commercial scale as some of football' biggest names, like Cristiano Ronaldo and the recently-retired David Beckham.
Here's the application and the logo:
From this, it is clear Bale would also be using the celebration as a way of exploring further merchandising opportunities, including jewellery, leather goods and clothing (as Dirty Tackle noted at the time the plans emerged, the parasols, whips and saddlery options sound especially interesting).
Now all that remains to be seen is how much money the logo eventually ends up making him.
The figure could be up to £3million a year, according to Nigel Currie, director of sports marketing agency brand-rapport.
He said: "The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3million a year."
Bale first incorporated the heart sign in to his goal celebration in 2010. He revealed afterwards that he did it as a gesture to his childhood sweetheart Emma Rhys-Jones, with whom he had a daughter last year.
Bale has routinely been likened to Cristiano Ronaldo for their style of play and also some of their shared mannerisms, but it seems Bale is taking cues from Leo Messi, who unveiled his far superior logo in 2011.
Eurosport / PA Sport