After all, this was a man who was reckoned to be perhaps the worst top-level striker in the history of English football.
Think we're being harsh? Then name a worse striker with more than 50 international caps to his name.
So World of Sport was both surprised and delighted to hear that the striker has earned top billing in Australia, even getting dedicated TV coverage via a special red button service.
Despite a record of consistent underachievement - he only scored more than 10 league goals once in his 20 seasons in the top flight - a succession of managers for club and country put their faith in the well-travelled target man who listed Leicester, Liverpool, Birmingham City and Wigan among his former clubs.
Worst of all, his international record - seven goals in 62 England games - is inferior to that of Paraguay's Jose Luis Chilavert, who scored eight for his country.
Chilavert was a goalkeeper.
Heskey's aerial ability, work rate and team play were always much lauded, but few fans could get past the fact that he was a striker who simply did not score goals - not just because he only plays a hold-up role, but because he was bad at finishing, as his various clangers attest all over the internet.
And here's our pick of his very best, the moment when Heskey hit the bar in front of an open goal from four yards out for Aston Villa against Sunderland (video for UK users only).
Such was his lack of competence in front of goal that he became the subject of a hilarious YouTube spoof, which we've embedded for your entertainment. We're not quite sure why it's funny that Heskey is even bad in a video game, but it just is.
Yet in what is a quite inspirational zero-to-hero story, Heskey has been a smash hit down under, scoring two goals - one of them an absolute belter - in his three matches so far in the A-League. (Though he did almost knock out a goalie in his first game.)
And his new-found prolific brilliance has earned him an astonishing new accolade: Aussie 'soccer' fans are so desperate to watch the 34-year-old from Leicestershire that a special 'Heskey Cam' channel has been launched to cover matches where he plays.
"One man, one camera" the Fox Sports promotional bumf announces. "Watch every movement of the Jets' English striker Emile Heskey as he looks to inspire his side to a win over a suddenly-resurgent Victory.
"Heskey Cam gives you it all: one camera, one hero; every pass, every run, everything Heskey does on the pitch, you'll see it first with the Heskey Cam, the dedicated broadcast providing a rare insight into what makes Heskey so good."
Eurosport-Yahoo!'s Australian-based colleagues are already salivating with excitement about what we've been missing all these years.
But is it him, or the quality of the players he's up against? Our video collection of some of the best A-League bloopers of the 2010/11 suggests it might be the latter. As the saying goes, in the kingdom of the blind, the one-eyed man is king.