Image - ITV
Wayne Rooney's desire to leave Manchester United was mocked in an advert shown during England's friendly with Brazil in Rio de Janeiro, but owing to some clever technology, the striker won't have seen it.
The ad, for Teletext Holidays, asked: 'Desperate to get away like Wayne? Escape with teletextholidays.co.uk'.
You can see Wayne appearing to look directly at it here:
Image - ITV
It was one of several Anglo-centric adverts seen against the backdrop of the iconic Maracana stadium in Brazil on rolling billboards. Other ads on display included the likes of The Sun, and Bristol Street Motors - all of which, to the best of our knowledge, do not do a roaring trade on the Copacabana Beach.
But in fact, they were not there at all. The ads were superimposed over the plain-old hoardings at the stadium, which were promoting other, more Brazil-friendly products.
Look again at the screenshots above and you can see the lines at the bottom of the billboards, which are in fact the original boards.
And in the screenshot below you can see the billboards in full for yourselves.
The technology has been used before in football coverage - you can spot when it is being used because it only works on the main overhead camera, and replays of key incidents showed the stadium as it truly was.
So while audiences in the UK could have a laugh at Rooney's expense, Wayne won't have been distracted by it.