Wayne Rooney ad (@ManUtd Twitter)
Manchester United have announced that they are to show their final pre-season friendly against AIK Solna on pay-per-view.
The club are offering fans the chance to pay £5.99 to watch the game in Stockholm on August 6 via their website.
The club said in an official press release to the New York Stock Exchange that it is the first time the club is "offering most of its 659 million global followers the opportunity to view live coverage of their favourite team on multiple devices…via their TV, mobile, tablet, desktop or any other internet accessible device."
The match will also be broadcast by the club's in-house channel MUTV which is available on Sky, Virgin and UPC for £6 a month.
The match is expected to mark the return to action of Wayne Rooney with Manchester United using the striker's image to promote the contest.
Reports suggest that Rooney wants to leave United, preferably for Chelsea, but the Red Devils have insisted Rooney is not for sale.
And by using Rooney to promote the game in Sweden on August 6, with the word 'Back' superimposed over his image and his shirt number 10 on a picture posted on Twitter, the club appear to be making a significant point.