Mansfield Town of the Blue Square
Premier have appointed 29-year-old Carolyn Still as their new CEO, making her
the youngest to hold such a position in English football.
Still comes from the fashion industry
and is looking to bring a wide range of new ideas from that field to non-league
The 29-year-old joins West Ham
vice-chairwoman Karren Brady as one of the rare female executives in the men's
A statement on the Mansfield Town
website read: "A
politics graduate from the University of Durham, Ms Still brings a wealth of
experience to her new position developed through the fashion industry where she
worked alongside the chief executive and chief financial officer in two of the
world's largest luxury goods companies, Bulgari SpA and Gucci Group."
Still told the club's website:
"It's a great privilege for me to be offered the chance to lead this
football club. I intend to add vibrancy and
fresh ideas to our approach off the field.
"I want to wake sleeping fans
with a lot of different initiatives by liaising with them and finding what they
Still added: "Much work has been done to develop relationships with key businesses in and around the area, and we must continue to work hard to ensure that our off-the-field commercial activity increases in an attempt to make the club self-sustainable.
"The club must continue to forge close relationships with the local community, businesses and supporters and it will be my job to ensure that these are strengthened to maximise both our revenue and our position in the local community.
"'We have a fantastic team both on and off the field and I am pleased to accept this role during a time when there appears to be a real buzz around the place."