Liverpool have released pictures of their new third kit but some fans are angry as it is blue and white - the colours normally associated with the Reds' fierce rivals Everton.
Adidas have gone for the white and 'cyan' strip (note the careful decision not to use the word blue) which is a homage to "Liverpool's first home kit worn almost 120 years ago which incorporated alternate white and blue halves."
Their press release added: "It wasn't until Bill Shankly became manager that the home kit became completely red in 1964."
Adidas also said: "The kit takes its design inspiration from the classic tracksuit tops worn by the infamous LFC teams of the mid 1980's, incorporating the diagonal stripe across the front of the shirt."
The choice of shirt has caused a bit of stir on social networking sites like Twitter, but most Liverpool fans and commentators seem to be unhappy with the choice of colours.
Liverpool-based Times journalist Tony Barrett tweeted: "Liverpool need to withdraw their new 3rd kit from sale before it causes themselves and their fans further embarrassment.
"Celtic don't wear blue, white's a no go for Barca, Everton wouldn't dream of red. Exactly the way it should be."
One fan Richard4481 asked rhetorically: "New Liverpool 3rd away kit to be the lowest selling Liverpool kit in our history?"
However, not everyone was against the jersey.
"Have to say I like it, it's different, very nice and refreshing, and reminds me of Real Madrid's. I like the reason behind it too," said Twitter user gillsyno.
But what do you think? Have a look at the pictures below and leave your thoughts.