London 2012 organisers have unveiled the prototype of the golden Olympic torch that will be carried by over 8,000 runners next year.
Designers Edward Barber and Jay Osgerby, whose studio is based in east London, have created a triangular design, inspired by the 'multiples of three that are found across the Olympic Games'.
These include respect, excellence and friendship, the three words of the Olympic motto - faster, higher, stronger - and the fact this is the third time the Games have been staged in London.
The torch stands 800mm high and weighs exactly 800g and running around it will be 8,000 circles, reflecting each of the runners that will carry it on a journey of 8,000 miles from Olympia to the opening ceremony on July 27th.
"Ever since we were young we have loved the Olympic Games," said Barber and Osgerby.
"As designers, this is quite simply the best project going: to design an icon for the Games. We've wanted to be involved since July 2005 when we were celebrating winning the bid with the rest of the UK.
"We have worked hard to develop a torch that celebrates the Relay, and reflects the passion for London and the Olympic Games.
"We wanted to make the most of pioneering production technologies and to demonstrate the industrial excellence available in the UK - it's a torch for our time."
London 2012 chairman Seb Coe, who carried the Olympic torch at last year's Winter Olympics, praised the design of the torch, which will be manufactured in Coventry, as a 'great British story'.
"The torch that carries the Olympic Flame during the Olympic torch relay is one of the most recognisable and significant symbols of an Olympic Games," he said.
"Members of the public right across the UK are busy nominating inspiring people to be torchbearers and I am thrilled we have a beautifully designed, engineered and crafted torch for them to carry.
"Integral to the design are the 8,000 circles, a lasting representation of the torchbearer stories of personal achievement or contribution to their local community that will be showcased with every step of the relay."
Text from More Than The Games