Swedish politician Lars Ohly ended up red-faced on Wednesday after a decision to share his new tattoo with the world backfired in fine fashion.
The former Left Party leader used his Instagram account to post the picture of a Liver Bird tattoo that had been newly-inked on his calf.
Nothing wrong with that, you might think, despite it being a bit odd when you consider that the British equivalent would be Gordon Brown showing off his fresh IFK Gothenburg body art.
The problem for Ohly was that the pic was snapped while he was sunbathing nude at his secluded holiday home - and the image clearly showed his, er, meat and two veg peeking into view between his legs.
Our imaginary Gordon Brown-based British equivalent would have produced an absolute tabloid meltdown, but in Sweden it seems everybody's happy to laugh it off.
"Ha, ha, I accidentally posted a picture on Instagram that showed more than intended. Now corrected," Ohly wrote on Twitter after deleting the offending image.
Rival politicians joined in the fun, with Conservative opponent Carl Bildt congratulating Ohly: "Congratulations to you, after all these years, for getting this genuinely public breakthrough!"
Other wags on Twitter have joined in the fun, with one saying Ohly "showed loads of balls in admitting he supports Liverpool" and another questioning whether he is "left leaning" after all.