With the striker's future at Old Trafford once again in doubt following reports that he has asked for a transfer, it was claimed that Rooney had changed the description on his Twitter page, which services over 6 million followers.
The wicked whispers suggested that Rooney had taken off a declaration of his allegiance to United and replaced it with a more vague 'NikeUK athlete' - supposedly hinting that he was seeking pastures new.
However, after the online storm found its way into the more reputable pages of the national press, Rooney felt moved to clarify the situation - in his own words.
A statement on his official website read: “There’s a load of rubbish being written about me changing twitter bio saying I have deleted Manchester United from it.
"I have never deleted Manchester United from the bio whatever the papers are saying because it was never on there.
"All that happened was that I was asked by Nike to add @nikeuk to it – the same as many other sportspeople they sponsor.
"Funny, no-one’s written about that though!
"That change was made THREE weeks ago and yet people are talking about it as if its something that was put up yesterday."
A statement from Nike confirmed: “In April, we asked Wayne Rooney and other Nike sponsored athletes to add @nikeuk on to their profiles due to changes in ASA guidelines relating to athletes and social media.”