Could this be the clearest sign yet that Manchester United plan to hang on to Wayne Rooney? Or the sure-fire indication that he's on the way out?
The club's home hit has been unveiled for 2013/14 and Rooney is front and centre of Nike's promotional campaign for the new strip.
Rooney is pictured wearing the kit all by himself and also in a group shot with Chris Smalling, Tom Cleverly and Robin van Persie.
The England striker has been heavily linked with a move away from Old Trafford this summer but someone certainly seems to be confident he will be wearing this new United kit come the start of the season.
The Daily Star's back page has taken it as proof he'll be staying.
Put your shirt on me Moyes, the headline screams, adding that "Starsport can reveal that Rooney is determined to stay at United and help them win more silverware next season", and that "the news will be a shattering blow to a host of clubs who have been keeping close tabs on Rooney."
But The Sun, by contrast, reckon Rooney in the new kit is actually nothing of the sort.
Utd get shirty with Wayne, they claim on the back page, saying that he was parachuted into the photoshoot simply because he is a marketable Nike athlete.
"'Despite having asked to leave the club twice in three years, he ramins one of their most marketable players. And that is why Nike and United have used him to push sales of the new kit, which is on sale from today. How much longer Rooney, 27, continues to wear it remains to be seen."
The new shirt is a classic design but the most noted feature is the return of a black collar which Nike reminds us "was worn upturned with such brilliance by Eric Cantona during the club's champion run of the 1990s. "
Fans who mocked last season's "Gingham Style" shirt will be please with the more traditional look and it is unlikely to create quite the same stir that Liverpool's new away shirt is attracting on social media.