Luis Suarez shocked football on Sunday when he bit Chelsea's Branislav Ivanovic on the arm. Referee Kevin Friend missed the incident but Suarez can expect a hefty ban for his actions.
Liverpool's PR machine moved swiftly into gear, publishing an apology from the striker on the club's website.
You can see the story below - but there's something not quite right about the end of the URL:
Anyone who has saved multiple versions of a document will know that numbered versions come up if you've used the same file name before.
It's almost like Suarez has apologised for something before.
So... let's remove the '-1' from the URL and visit: http://www.liverpoolfc.com/news/latest-news/luis-suarez-i-m-sorry
Bingo! There he is, saying sorry last February for his refusal to shake the hand of Manchester United defender Patrice Evra - this after he served an eight-game ban for racially abusing the Frenchman.
We find Suarez's parting shot particularly poignant: "I would like to put this whole issue behind me and concentrate on playing football."
Well, no doubt this time he will - until the publication of: