Just hours after David Moyes was named the new manager of Manchester United, fans were already coming together on social networking sites to call for his sacking.
It seems almost like a sick joke, but the hashtag #MoyesOut was quickly trending on Twitter, initially in the Manchester area and then across Britain.
Some of the complainants appear to be Manchester City fans, but a fair few of the commenters appear genuinely unhappy at the decision to appoint the Everton manager.
"Moyes appointment is the start of the decline! All we have now is memories!" Tweeted 'nolhman'.
Another, going by the handle Zawari876, had a grim prediction: "6 year trophy drought coming up"
But it seems that the vast majority of the Tweets - and therefore the reason why #MoyesOut soared to the top of the trending charts - were from bemused football fans wondering why on earth #MoyesOut was trending in the first place.
At first glance we at World of Sport chuckled at this story, laughing at both the fickleness of football fans and the bizarre way in which Twitter creates self-fulfilling prophecies when it comes to hashtags.
But there are genuine and legitimate concerns about the appointment of Moyes - after all, the #moyesout hashtag has trended many times this season among Everton fans unhappy with the team's dull, dogged style under Moyes.
True, Moyes has kept Everton comfortably in the top flight for a decade, and has even earned European qualification four times.
But all four of those European campaigns came to ignominious ends, particularly the disastrous appearance in the Champions League qualifying rounds in 2005. Everton were unlucky to draw Villarreal, but the way they capitulated to the Spaniards was horrifying to fans.
And indeed Everton's consistency in the league has generally come at the expense of any notable cup runs. The Toffees have made only one Wembley final in the Moyes era - that was the 2009 FA Cup final, which they lost - with just two other semi-final spots.
Compare that to Alex Ferguson, who came to Manchester United in 1986 as the man who had made Aberdeen smash the Old Firm dominance in Scotland and masterminded a UEFA Cup Winners' Cup final victory over Real Madrid.
In addition, Ferguson did not take over a strong and mighty Manchester United. Back in the mid-'80s, United were a mid-table club whose glory days were a generation behind them, and the Scot dragged them to the top of the game not just in Britain but also in Europe.
Moyes, meanwhile, has taken a club who had been surviving in the bottom half of the Premier League and helped them survive in the top half of the Premier League. Not bad, but not exactly groundshaking - and no more impressive than, say, the achievements of Tony Pulis at Stoke City.
Frankly, if Moyes had not been a straight-talking Glaswegian you could be forgiven for thinking he may never have had a hope of landing the Manchester United job. It's almost as though he's been brought in simply on the basis that he is the best-available Fergie-alike in the game today.
If it turns out that his Clydeside accent is the only reason he has landed the hot seat at Old Trafford, it won't be long before #MoyesOut starts trending again - and this time nobody will be asking why.