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    World of Sport

    Women’s Super League’s unique plan to raise profile

    Siobhan Chamberlain (Bristol Academy), Jill Scott (Everton), Claire Rafferty (Chelsea)

    The women's Super League, which starts its second season this weekend, has come up with a unique plan to help raise the profile of their competition.

    Each of the eight clubs have designated a player on their team as "digital ambassadors" who will promote their team online.

    The selected players will be the "digital face of their club" and have their Twitter handles displayed on their jerseys so supporters can get directly in touch with them.

    "The league launched with an ambition to give our fans a different type of experience and social media gives us the opportunity to really bring fans and players closer together," FA WSL Digital Manager Leigh Moore said.

    "There are plenty of fan pages on facebook but we wanted to give our players the lead on this, so they will be running their pages and creating all the content themselves.

    "They will be giving fans a glimpse at what they get up to on and off the pitch which hopefully can inspire the next generation of top women's footballers.

    "You only have to look across the game to see what a big part Twitter is playing in the day to day business of football and we see it as a crucial part of what we are doing.

    "In the WSL you can get close enough to the action to see exactly what players have on their shirts, so we wanted to make use of this to further promote the players and the digital accessibility of the league."

    The launch of the WSL last season saw average crowds rise by over 600 per cent while the league said that their TV viewing figures for matches on ESPN were "on a par with the Scottish Premier League."

    The WSL average attendance was 550 in its first season although that still pales in comparison to its male equivalent which averaged 34,417 in 2010/11.

    The eight digital ambassadors are:

    Arsenal: Stephanie Houghton @stephhoughton2

    Birmingham: Laura Bassett @laurabassett6

    Bristol Academy: Siobhan Chamberlain @Sio_Chamberlain

    Chelsea: Claire Rafferty @clrafferty1

    Doncaster Belles: Julie-Ann Russell @Juuulie_Ann

    Everton: Jill Scott @JillScott12

    Lincoln: Megan Harris @MegsHarris7

    Liverpool: Aroon Clansey @AroonClansey

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