Professional Footballers' Association chairman Clarke Carlisle has backed calls for Serbia to receive a "significant" international ban after the "utterly deplorable" scenes in Krusevac on Tuesday night.
The Football Association has complained to UEFA after England Under-21 players were subjected to racist and physical abuse at the end of the European Championship play-off second leg.
Carlisle told BBC Radio Five: "I believe Serbia should be banned because it's a repeat offence. Banning them for a start, from any tournament, would be progress but I think if it's significant - if it's a couple of tournaments - then that would cause that nation to address the issue that has deprived them of international competition."
Serbian supporters, players and other officials appeared to get involved while England defender Danny Rose was sent off after the final whistle for reacting angrily to apparent racial abuse.
Carlisle added: "You should not have to experience those scenes in this day and age. It was utterly deplorable behaviour. It's quite farcical. A guy is racially abused and then he gets punished for containing his reaction to that.
"We saw how the whole debacle progressed into punching, kicking... We saw photos of headbutts going on in the staff. But Danny Rose for kicking a ball away ends up getting himself sent off. This is just wrong.
"UEFA need to make a standpoint here and more importantly FIFA, I feel, because it was a FIFA qualification tournament. The message has to come from the top down that this behaviour will not be tolerated."
Reading striker Jason Roberts accused UEFA of not dealing adequately with past racism issues and said players should take action themselves by walking off the pitch if subjected to racist abuse.
The 34-year-old told BBC Radio Five: "Everyone says UEFA needs to be stronger, do this and do that. They've shown they have no stomach for this battle. They haven't taken it on in the past. I doubt they will now with poultry fines and slapping on the wrists.
"So that's why it's time for players to take action. I'll go one further and say players should walk off the pitch because - guaranteed - if that happened, things would change."