They may not yet have a crest any players or a stadium, but that didn’t stop New York City FC from announcing themselves as the new kids on Major League Soccer’s block on Tuesday.
Without any of those things it’s difficult to call NYCFC anything more than a concept or an idea, but despite that, an idea with the might of the New York Yankees and Manchester City behind them means MLS’s 20th club could become a force to be reckoned with.
Of course it’s difficult to draw too many conclusions, but with a new stadium high on the agenda it unquestionably is a franchise we will be hearing plenty about before their inaugural season in 2015.
One thing I do expect from NY2, as they’ve become known, is the marketing campaign to end all marketing campaigns - after all, the club trended worldwide just minutes after their inception was announced.
Despite all of this, starting a football team from scratch won’t come without its problems.
Manchester City have become accustomed to solving such problems with their chequebook, but the salary cap system means they won’t be able to buy success in MLS.
You can certainly expect the odd star, but that recipe has failed plenty of times in Major League Soccer before.
The plan is to build the new stadium in the City’s parkland, an idea that has been met with plenty of local protest and it’s a project that is still perhaps dependant on the upcoming mayoral election. `
Then of course there is the fact NYCFC will not be the only team in New York, and although Thierry Henry’s Red Bulls play in Harrison, New Jersey, whether there is room for a second side in the Empire State is debatable.
The Red Bulls are expected to welcome the arrival of NY2, but struggle to fill their own 25,000-seater stadium as it is, and only managed an average capacity of 18,281 during the 2012 campaign.
It’s probably also worth noting that despite attracting some of the best players to ever grace Major League Soccer, NY1 have famously won no silverware since their own inception in 1995.
On the other hand, in a league that is geographically so expansive, a fierce and local grudge match could be exactly what MLS needs.
Up to this point the chief foes of the Red Bulls have been DC United, who they come up against in the Atlantic Cup, but the inception of NYCFC will add a whole new dimension to MLS, according to commissioner Don Garber.
"The New York area is home to more than 19 million people,” Garber told the MLS website.
“We look forward to an intense cross-town rivalry between New York City Football Club and the New York Red Bulls that will captivate this great city.”
The arrival of NY2 may not be celebrated by fans of the New York Cosmos, whose revival will continue, but now must compete against the brainchild of Manchester City and the Yankees.
Facing a mountain already, the emergence of New York City FC could spell the end of the Cosmos’ hopes of playing in Major League Soccer ever again.
Manchester City’s involvement in the project isn’t necessarily a sign that MLS is growing, either.
It certainly has given the league some air-time across the pond, which Garber will always welcome, but realistically City will not lose any sleep about the growth of football in New York.
Whether they will be involved long-term remains to be seen - the deal seems hastily-put-together and in all honesty pretty bizarre.
At least it does confirm why the club sent their players on a ridiculous ‘close season tour’ to the United States, that some feel will threaten their chances of Premier League success during the 2013/14 season.
Perhaps all of these oddities are what make it the most intriguing thing to happen to Major League Soccer in quite some time.
Will the experiment work? I have my doubts.
For one thing it is the first time I’ve known a team to have a Twitter handle before a badge, seemingly making it clear where the priorities of NYCFC will lie, and maybe in Major League Soccer the former is far more important.