The WCF, in a joint announcement along with the Canadian Curling Association and the US Curling Association, revealed that the event would be staged in America - and outside Canada - for the first time.
The 5,000-seat Orleans Arena, home to ice hockey's Las Vegas Wranglers, will host the action from January 16 to 19 next year.
“Las Vegas is one of the iconic destinations in the world,” said WCF president Kate Caithness. “The World Curling Federation and its partners, the World Financial Group, the Canadian Curling Association and the US Curling Association, are thrilled to be able to showcase the sport of curling and its top international players in such a high profile location just ahead of the 2014 Olympic and Paralympic Winter Games.
“Place your bets as to who will win this tightly-fought competition which will celebrate its 10th anniversary in Las Vegas. One thing is for sure, for all involved, the biggest winner at this event will be our sport and the exposure for its finest athletes.”
The Continental Cup is a unique competition in the style of golf's Ryder Cup, with six teams from North America competing against six teams representing the rest of the world.
Heading into next year's event, the two sides are level at four wins apiece since the inaugural competition was staged in 2002.