That opened the game up with Aleksandr Ryazantsev going close to doubling their lead with a volley that flew wide from the edge of the box, while at the other end Jordi Gomez blazed the ball over from inside the box.
Against the run of play Wigan equalised with a low strike from Powell which flew into the bottom corner.
The second half sprang to life when Eremenko’s sliding shot was blocked by Stephen Crainey and at the other end substitute Marc-Antoine Fortune beat two players but shot straight at the keeper.
Fortune was denied by a stunning point-blank save in the closing minutes from his low shot but neither side was able to snatch a winner which keeps them both unbeaten in the competition.
8’ – CHANCE: Gomez's free-kick into the box finds Powell, whose low shot is blocked and his rebound is saved by the keeper
15' - GOAL: Wigan 0-1 Rubin Kazan - Prudnikov fires Rubin into the lead after a neat first touch before lashing the ball past Carson from eight yards out, where was the marking?
22' CHANCE: Ryazantsev lashes a volley narrowly wide from the edge of the box after a chipped ball in from Eremenko
24' CHANCE: Powell leaves the ball for Gomez who blasts the ball over from inside the box, he should have found the target from there
32' WIGAN GO CLOSE: Carson's long punt into the area is weakly punched away by the keeper and Holt's acrobatic effort is blocked
39' – GOAL: Wigan 1-1 Rubin - Powell fires a low shot into the bottom left-hand corner from 25 yards out
41' - CHANCE: Prudnikov scuffs his shot wide from the edge of the box, he should have done better
68’ – FORTUNE SHOT: The substitute goes on a good run but his shot is straight at the keeper
82’ - MCMANAMAN GOES CLOSE: The substitute’s shot from a tight angle at the back post is brilliantly blocked by Mavinga
90’+2 - CHANCE: Fortune’s shot from three yards out is brilliantly saved
Nick Powell scored his fourth goal of the season
Rubin Kazan have scored 1goals in their three group games
TALKING POINT: Was it a penalty? Emmerson Boyce claims he was pushed in the box in the second-half following a Ben Watson free-kick but the referee waved play on.
MAN OF THE MATCH
Nick Powell (Wigan Athletic): Against the run of play in the first half, he scored a trademark goal from distance which sparked Wigan into action.
Wigan Athletic: Carson 7, Boyce 7, Shotton 6, Barnett 7, Crainey 5, Watson 5, McCann 5, Gomez 6, Powell 8, Beausejour 6, Holt 5. Subs: McClean 5, McManaman 6, Fortune 7.
Rubin Kazan: Ryzhikov 7, Kuzmin 5, Sharanov 6, Marcano 5, Mavinga 7, Kisliak 5, M’Vila 6, Torbinskiy 6, Ryazantsev 5, Eremenko 6, Prudnikov 7. Subs: Wakaso 6, Cesar Navas 5, Karadeniz 5.