Not since Sheffield United in the 1990/91 season had a team gone so many top-flight games into a campaign without breaking their duck.
James McCarthy gave Wigan the lead in the 19th minute before Ryan Nelsen levelled seven minutes later.
Substitute Djibril Cisse put Rangers ahead with 19 minutes remaining but McCarthy netted again three minutes later.
The visitors began the brighter side, with Ali Al Habsi punching away a Shaun Wright-Phillips cross-shot.
Wigan had their first chance in the 18th minute. Jordi Gomez tapped a free-kick to David Jones, who sent in a volley that Rob Green tipped over. The corner was cleared but Jean Beausejour's second delivery fell to McCarthy and he drilled a volley into the bottom corner.
The lead lasted only seven minutes. Nelsen attacked Adel Taarabt's corner and although Al Habsi got a hand to the ball he could not keep it out.
Rangers really should have gone ahead in the 68th minute. Jamie Mackie teed up Stephane Mbia on the edge of the box but he shinned his shot and Al Habsi saved.
Careless defending from Wigan ensured they got another chance three minutes later, though, as Wright-Phillips was given space down the left to pick out Cisse, who slid the ball beyond Al Habsi's reach.
Wigan were level again just three minutes later. Beausejour picked out McCarthy in the middle, who poked his shot into the bottom corner from 12 yards.