Holloway found himself in the media spotlight again following a 1-0 loss to Tottenham in the opening game last weekend, his comments about match officials landing him with a charge of improper conduct and bringing the game into disrepute by the Football Association.
However, the Eagles manager - who gave plenty of colourful interviews during his last stint in the top flight with Blackpool - maintains Saturday must all be about the result marking Palace's Premier League return.
"We want to score our first goal and get a point on the board, people will start taking notice of us when things start happening," Holloway said.
"We must never go into these games with a negative attitude, but going to Stoke will be a tough, tough fixture. We will be positive though.
"I think we did really well as a team (last week) and can take positives from the game against a side like Tottenham.
"My lads as a group, whoever is selected, will be ready and clear in their roles and give a good account of themselves.
"My lads will have to adapt each week to the tasks ahead as we come up against different opponents each game; tactics will change."