Eurosport Group and RCS Sport have announced the extension and enhancement of their long term partnership for an additional four years with extended and upgraded live production and broadcasting in High Definition for the first time.
The deal covers 2013 to 2016 and involves TV and digital rights for the Giro d'Italia as well as five other major Italian cycling races: Milan - Sanremo, the Giro di Lombardia, Tirreno-Adriatico, Strade Bianche and Roma Maxima.
The agreement includes 70 territories* covered by Eurosport in Europe and the Asia-Pacific region. In a change to the previous deal Eurosport now has exclusive rights in 59 countries**, including key markets such as UK, Germany, Norway, Sweden and Poland.
More live action will also be produced with three hours live per stage for the Giro – it was previously two and a minimum of two hours live for the other races per day of competition. All races will also be available in HD for the first time.
Digital rights will see all races broadcast on internet and mobile on the Eurosport Player online streaming service.
Eurosport Group chairman Laurent-Eric Le Lay said: "Eurosport has been a long-term partner of Giro d'Italia since 1998 and contributed to the continuous growth of this premium property in Europe and to the development of its notoriety in Asia and Pacific.
"We are pleased to extend this partnership for four additional years. With increased live coverage of Giro and other Italian races, HD quality and new exclusivities in 59 countries, Eurosport significantly consolidates its cycling offer.
"In 2013 our cycling portfolio is more than ever unrivalled and features the best events of the season with the three big Tours, the great classics and more than 40 races."
2013 calendar of the races related to the agreement
- 2 March: Strade Bianche
- 3 March: Roma Maxima
- 6-12 March: Tirreno - Adriatico
- 17 March: Milano - Sanremo
- 4-26 May: Giro d'Italia
- 6 October: Il Lombardia
*with the exception of France
** In Europe the rights are exclusive for all kinds of broadcast in all territories except Andorra, Belgium, Denmark, Italy, Monaco, San Marino, Spain, Switzerland and Vatican. In Netherlands, non exclusive rights for Milan San- Remo and Giro di Lombardia races but exclusive live rights for the four other races, including Giro d'Italia. In Asia-Pacific, exclusive live rights in all Eurosport's territories except Australia.