Sprinter Richard Whitehead has powered to gold on the track, breaking his own world record to take victory in the 200-metres T42 final as ParalympicsGB moved to second in the medal table.
The 36-year-old double amputee stormed home with enough time for a "two-gun salute" bicep flex as he crossed the line.
Whitehead, from Nottingham, said of his world-beating victory: "It's all about guts and determination. Today I came, I saw, I conquered.
"That was what the two-gun salute was all about - in honour of my hero Chris Hoy."
Just minutes after Whitehead's win, Natasha Baker won ParalympicsGB's first equestrian gold medal at Greenwich Park.
The 22-year-old fought back emotion as she triumphed in the Grade II individual championship on her Paralympic Games debut.
The twin victories came as the British team won four gold and three bronze medals on a day of world records at the Games.
Cycling pair Neil Fachie and Barney Storey produced a stunning performance in the velodrome to take gold in the tandem 1km time-trial in a world record time.
Shortly afterwards, Storey's wife claimed her second Paralympic gold medal of London 2012.
Sarah Storey, 34, had already successfully defended her C5 3km individual pursuit title on Thursday's opening day, and today claimed the ninth Paralympic gold medal of her distinguished career.
The swimmer-turned-cyclist clocked 36.997 seconds to triumph in the women's C4/5 500m time-trial, arguably the weakest of her four events, in front of an ecstatic crowd.
Jody Cundy also bounced back from disappointment in his favoured event to claim bronze in the men's C4 4km individual pursuit.
His victory came after his disqualification in the C4/5 1km time trial event after an alleged starting gate malfunction.
Meanwhile, at the Olympics Stadium, Gemma Prescott, 28, won bronze in the F32 club throw, with Rob Womack, 41, matching the feat in the shot put.
The successes set up an exciting afternoon at the Games, which promises to deliver more medals.
Lee Pearson will be looking for success in the dressage before darling of the pool Ellie Simmonds defends her title in the 400m freestyle, after powering through her heat in a personal best time this morning.
ParalympicsGB now has 29 medals, including eight gold, 11 silver and 10 bronze.