Tony Mowbray admits Middlesbrough's quest for cup glory will count for nothing if they do not win promotion back to the Barclays Premier League.
The npower Championship side head to top-flight Swansea in the quarter-finals of the Capital One Cup on Wednesday night dreaming of a place in the last four and the chance to repeat their triumph in the competition back in 2004 under Steve McClaren.
However, Mowbray makes no bones about his priorities for the season and, while he is determined to take the club he supported as a boy as far as he can along the road to Wembley, a return to the big time is the major prize in his sights.
He said: "Whilst it's nice to have a run in a cup competition, get the plaudits and potentially get to a semi-final, televised games and heighten the profile of your club, the bottom line come May is, if you don't finish in the top two or the top six, giving yourselves a chance, it's a wasted season.
"For the club, the ambition we have got is to try to get back there as quickly as we can."
To that end, Mowbray will not allow the cup campaign to act as a distraction. Indeed, his determination not to allow the league campaign to falter - the Teessiders currently sit in third place in the table - means preparations for Saturday's clash with Wolves have dictated their travel arrangements back from South Wales.
He said: "I am not that sentimental. Who were last year's semi-finalists? It doesn't matter. It matters when you stick your name on a trophy, then we could say what we had achieved.
"Our main target is to win league matches. When you are this close in a cup competition, you don't pick weakened teams, you pick your best team or your strongest team available to go and try to win.
"But I am still very, very conscious of the preparation for Saturday, which is why we are staying over rather than getting back at 5am so the players can get a decent night's sleep.
"They can cool down in South Wales and then they can get themselves back and we will prepare on Friday. We want to win every game, and yet realistically you can't win every game. But we will try to win the next game in front of us, which is Swansea."