The Liverpool striker celebrated his first goal against Everton on Sunday by charging towards the Everton bench and diving at the feet of Toffees boss David Moyes.
But where once the Uruguayan might have snarled and pointed, this time his actions came with a wink and a cheeky grin - and it seems that everybody loves him for it.
"I thought it was great," Moyes said after the game, just a couple of days after blasting the star as a diver. "I actually quite liked that." Moyes probably found it a little easier to offer a few kind words considering that Suarez had a winner unfairly chalked off for offside, and he still insisted that the striker was "a very lucky man" to still be on the pitch following a tackle on Sylvain Distin.
But Moyes was basically won over. "It's the sort of thing I'd have done," the Scot said with a wry smile after the match on Sunday.
Reds boss Brendan Rodgers was equally enamoured of his man's celebration, dubbing it "scouse wit", while fans up and down the country immediately took to Twitter to hail Suarez for his good humour.
The dive is hugely reminiscent of Tottenham and Germany legend Jurgen Klinsmann, who also won the world of football over by refusing to take himself seriously.
He was signed by Spurs soon after the 1994 World Cup amid astonishment that the club would bring in a man reputed as the most blatant diver in world football.
But after turning up at his official unveiling wearing a mask and snorkel, and then celebrating his first (of many) goals with a dive at the side of the pitch, he was immediately taken to heart by pretty much everybody in the country. Even Arsenal fans didn't hate him.
"The joke made me popular," Klinsmann said, "but I was also lucky at that time because I was scoring the goals."
The goals have never been the problem for Suarez, so is this the start of the same rehabilitation for the man once dubbed the Cannibal of Ajax? Can he transform himself from the man vilified for racially abusing Patrice Evra into the nation's darling?
Take a look at his dive (in the box above - UK users only) and have your say in the comments box below.