Holroyd, 32, has been tasked with assessing footage from games in England's second tier of professional rugby.
She is is believed to be first female to land such a role in European rugby.
"I have always had a passion for rugby," she said.
"Over the years, I have been fortunate enough to get to experience many different roles, including as a player, coach, team manager and administrator.
"Citing gives me the opportunity to broaden my skill-set into a new area, and I am really excited about the challenge.
"I also hope it will encourage more women into similar roles, which I think is really important, especially now that women's sevens is part of the Olympic Games."
Holroyd spent five years working for the Welsh Rugby Union before joining Sport England as national governing body relationships manager.