Hoffman will make his fourth appearance in the annual global challenge when he lines up for Melbourne against Leeds Rhinos at Headingley on Friday, February 22.
"I think it's the closest we get to the Champions League in soccer," Hoffman told his club's website www.melbournestorm.com.au.
"It shows just how special it is when you get teams from two different competitions with different styles and different players.
"It's a great concept, personally I'd like to see it expanded, maybe to a six or eight-team competition. I think in that form it can really boost the profile of rugby league."
Hoffman, who was in the Wigan team that lost to St George Illawarra in the 2011 global challenge, was in Melbourne's 21-strong squad that flew out of Australia on Sunday morning.
They will set up camp in London before moving to Yorkshire next Sunday to finalise their preparations.
"We at Storm take it really seriously," Hoffman added.
"There's a trophy up for grabs and any time you get the chance to go for a trophy you want to take it.
"We've worked really hard during the pre-season and we're going to use this as a yardstick to see how we're going."