The Old Lady were in negotiations for the Argentine international who has made it clear he wants to leave Madrid this summer.
Juve officials have flown out for talks with the player and his club over the last six weeks, but the Turin giants have now wrapped up a €12m deal for Manchester City’s Carlos Tevez.
“I think that Higuain is now closer to Arsenal,” Nicolas Higuain, the forward’s agent-brother, told TMW on Wednesday.
“Juventus are a great club, but Gonzalo is too expensive for them.”
Serie A rivals Napoli have also been associated with the South American as a possible replacement for Edinson Cavani.
Juventus are understood to have offered €22m to Real for the player who the Madrid outfit value at closer to €30m.
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