The Italian racer, who claimed his first WTCC victories last year at Salzburgring and Suzuka, is one of the championship’s veterans.
He has been competing in the series since the first season in 2005, and clinched the Yokohama Trophy title in 2007.
“I am happy with the decision to race with my own team," he said. "We have obviously a lot to learn, which is why we prefer to run only one car this year.
"In these days I am putting the team together: hiring the staff, buying the equipments. We are incredibly motivated for this new challenge and this will help us to be ready in time for the first event that is only three weeks away."
PB Racing will be officially launched on March 9 at the Franciacorta circuit.