PA Sport - Wed, 03 Feb 12:50:00 2010
Celtic and Rangers have been handed a boost after securing a "multi-million-pound" sponsorship deal with Tennent's Lager.
The Scottish brewer has confirmed a three-year deal with both Old Firm clubs, with the full campaign to be launched in the summer.
Tennent's already boast a 35-year heritage of investment and support for football in Scotland, including an 18-year association with the Scottish Cup, the 'Tennent's Sixes' and most recently as sponsor of the Scotland national side. Celtic say some of the cash from the deal will be used to help bolster the playing squad.
Rangers chief executive Martin Bain said: "The Tennent's brand has been synonymous with Scottish football for decades and we are pleased they have chosen to take their sponsorship to a new level by investing in the Old Firm.
"We were extremely impressed by the vision and aspirations of the Tennent's team and we are confident this partnership will deliver on a number of levels.
"We look forward to forging a successful relationship with Scotland's leading lager brand over the next three seasons."