Eurosport - Tue, 15 Jun 11:48:00 2010
ITV has received more than 5,000 complaints regarding the botched coverage of England's first goal at the World Cup.
Viewers watching the match against the United States in Rustenburg on the broadcaster's ITV HD channel missed Steven Gerrard's fourth-minute finish.
As Glen Johnson prepared to take the throw-in which led to the goal, coverage was interrupted by an advert and returned seconds later to show the England players celebrating.
ITV blamed the incident on human error at Technicolor, the company which provides their feed.
The 15 million people watching on the standard channel were not affected, but a sizeable audience of 1.5m was using the high-definition version. ITV has apologised to those viewers.
ITV's group technology director Richard Cross said it had met Technicolor "to put in place measures to address the issue".
The apology is not the first ITV has been forced to issue in recent times.
In the 2008-09 season it failed to show the deciding goal of an enthralling FA Cup fourth-round replay Merseyside derby, scored by Dan Gosling in the 118th minute.
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