World Cup 2010 - World Cup ticket prices slashed

Eurosport - Thu, 25 Feb 11:07:00 2010

World Cup organisers have slashed ticket prices in order to boost sales, with tickets being reduced to as little as £10.

Cape Town's Green Point stadium is illuminated as construction officials test the lighting as part of preparations for the 2010 FIFA World Cup - 0

Organisers are concerned that fans are staying away due to worries about crime levels and high costs in South Africa.

Now, with tens of thousands of seats left unsold, a fifth of all tickets have been reduced to the lowest price level.

The reductions include England's matches against the United States near Rustenburg, Algeria in Cape Town and Slovenia in Port Elizabeth.

"We are trying at a difficult time. The economic crisis has had an impact," said FIFA general secretary Jerome Valcke.

In a further boost to cost-conscious fans, the South African government has launched an investigation into alleged price hikes by hotels. They are already looking into high flight prices ahead of the June 11-July 11 tournament.

Despite the hiccups surrounding the tournament - whose main stadium, Soccer City in Johannesburg, is still far from finished - Valcke insisted that everything was on track.

"We are not desperate. We are in a very good mood," he added, before hotly denying claims that tickets would have to be given away for free to prevent matches being played in empty stadiums.

"There will never be a free ticket for the World Cup."

Eurosport

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