Eurosport - Thu, 25 Feb 11:07:00 2010
World Cup organisers have slashed ticket prices in order to boost sales, with tickets being reduced to as little as £10.
Organisers are concerned that fans are staying away due to worries about crime levels and high costs in South Africa.
Now, with tens of thousands of seats left unsold, a fifth of all tickets have been reduced to the lowest price level.
"We are trying at a difficult time. The economic crisis has had an impact," said FIFA general secretary Jerome Valcke.
In a further boost to cost-conscious fans, the South African government has launched an investigation into alleged price hikes by hotels. They are already looking into high flight prices ahead of the June 11-July 11 tournament.
Despite the hiccups surrounding the tournament - whose main stadium, Soccer City in Johannesburg, is still far from finished - Valcke insisted that everything was on track.
"We are not desperate. We are in a very good mood," he added, before hotly denying claims that tickets would have to be given away for free to prevent matches being played in empty stadiums.
"There will never be a free ticket for the World Cup."