Eurosport - Mon, 25 Jan 16:50:00 2010
Great Britain have been set a target of three medals from next month's Winter Olympics in Vancouver in a bid to achieve their most successful haul for 76 years.
UK Sport have confirmed that seven winter sports have been funded to the tune of £6.5 million since the 2006 Winter Games in Turin and outlined a target of three medals for Vancouver - two more than the solitary silver medal won by skeleton slider Shelley Rudman four years ago.
If the target is achieved it would be Great Britain's most successful Winter Games since 1936 where the men's ice hockey team won gold, Cecilia Colledge claimed ice skating silver and the four-man bobsleigh collected bronze in Garmisch-Partenkirchen.
"The Games in Vancouver are going to be hugely competitive, and our overall medal target is without doubt challenging," said UK Sport chief executive John Steele.
"However, the investments made over the past four years put the sports and athletes in an excellent position to deliver.
"We have a number of genuine world-class performers as highlighted by successes achieved in World Championships and World Cups over the past four years."
Great Britain's impressive performance in the non-Olympic years since Turin have given both British Olympic Association chairman Colin Moynihan and BOA chief executive Andy Hunt reasons for optimism, but have been reluctant to lay down tangible targets.
Bobsleigh duo Nicola Minichiello and Gillian Cooke are the reigning world champions, as are the men's curlers, while Jon Eley has just captured individual silver and relay bronze at the European Short Track Speed Skating Championships.
But while the sliders have been enjoying success, the skiers' preparations have been turbulent to say the least with the recent news that SnowsportGB was on the brink of administration.