Bolivian top flight team 'The Strongest' usually only spring to our attention on these shores when they crop up in pub quizzes about teams with the best, funniest and coolest names in world football.
But they've now come onto the Early Doors radar for something else - and this time, it's something that is neither good nor cool.
It is, however, extremely funny as the La Paz-based club's Colombian star player Jair Reynoso missed the simplest chance he'll ever have in his career.
The incident took place in the early stages of The Strongest's league match against Aurora on Thursday. The Strongest turned up for the home match fully expecting to be, well, the strongest against a team who are bottom of the table with just one win in 14 matches so far this season.
Everything seemed to be going according to plan for the hosts as an opportunistic run up the right by playmaker Pablo Escobar (the striker, not the legendary drug lord) culminated in a perfect ball past the keeper and across the six-yard box where Reynoso was waiting to tap in.
The commentator even announced that "it'll be the first one..." before Reynoso somehow contrived to miss. And the blunder ushered in a night of frustration for the home side: they dominated throughout but failed to find the net as they were held 0-0 in a result that was both damaging to their title hopes (they are now fourth) and downright embarrassing against appalling opposition.
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- Jair Reynoso