In December, the BBC proudly announced that they had secured the services of the 'most wanted TV football pundit around' Thierry Henry for the 2014 World Cup.
Sky and BT Sport are both still wrestling to get their hands on the former Arsenal star long-term for their Premier League and Champions League coverage and what does all this mean for Henry?
You've guessed it: ££££££££££££
According to respected sports media commentator Charles Sale, Henry is "set to earn well in excess of the £5,000- a-show that Graeme Souness is understood to receive from Sky or even the £8,000 Match of the Day pays Alan Shearer for each programme."
The BBC could also look to lock up Henry long term, especially as Alan Hansen will quit his role as the BBC’s lead pundit on Match of the Day after next summer’s World Cup in Brazil, freeing up an enormous financial burden.
Hansen bagged himself the king of all broadcast deals at the BBC, and is on a reported £40,000-a-show rate, but even Henry will do well to get anywhere near 'The Hansen Zone' when it comes to his wages.
With the BBC's ever dwindling sports portfolio, they remain keen to attract the biggest names around for the events that they do still carry – and seem willing to put the cash on the table.
Henry became an instant sensation within the broadcasting industry after he performed with distinction during a guest appearance for Sky Sports during their Champions League coverage in December.
BT Sport, who will take over the British rights to the Champions League from 2015, were interested observers, while BBC quickly locked up the Frenchman for the World Cup.
Henry, who currently plays in the MLS with the New York Red Bulls, will see his current contract run until the end of the 2014 season, but it appears his future career is set.
While Henry and his advisers are still not willing to give anyone an indication as to where he will work long-term as a pundit, there is no doubt that his stock continues to rise, and anyone who wants him is going to need deep pockets.
At the World Cup, Henry will perform on the BBC alongside the likes of Manchester United defender Rio Ferdinand, new AC Milan boss Clarence Seedorf, Phil Neville as well as regulars Gary Lineker, Shearer and Hansen.
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