Some sports stars take themselves all too seriously and the fans are often the ones who are left disappointed and disillusioned.
That certainly can't be levelled at Andy Murray, who did not use his superstar status - or the fact that he is to announce his new coach on Wednesday - to put the brakes on an idea that left the joke firmly on him.
Children's TV channel Nickelodeon made the British tennis legend the victim of a slime dunking after the Sony Open at Key Biscayne in Florida.
The Wimbledon champion was at a press briefing at the Crandon Park Tennis Center when buckets of the sticky green goo were thrown all over him as part of a publicity stunt for the channel's Kids' Choice Awards 2014.
Ever the good sport, Murray laughed around and accepted his fate with perfect humour as he resembled more of the Incredible Hulk than a serious tennis player on the ATP Tour.
Having eventually wiped the slime from his face and body, he then reflected on what it all meant to be a role model and icon for the next generation.
"I feel incredibly privileged to receive Nickelodeon’s UK History Maker Kids’ Choice Award at this year’s KCAs," he said.
"Getting slimed is definitely the most outrageous award acceptance I’ve ever done, it was pretty good fun.
"The support I received from a young age has been integral to my career and I hope this award will encourage kids across the UK and beyond to pursue their own aspirations."
— CHRIS STAY STRONG (@aguusbrizz) March 31, 2014
Seriously, what a good man he is. But he is not quite so happy about how his year is going so far, albeit with recent improvements.
Murray was dumped out in Miami by Novak Djokovic - the winner of the tournament - as he was defeated 7-5 6-3.
After a truly incredible 2013 which saw him become Britain's first Wimbledon men's singles champion for 77 years in a glorious summer, things have not all been going Murray's way so far this time round.
The defeat to Djokovic in Miami saw the Brit drop to number eight in the world rankings - his lowest since August 2008.
Failing to defend his title in Miami has followed the break up of his relationship with former coach Ivan Lendl, with whom he clinched his Wimbledon triumph.
Murray, who is to announce his new coach this week, said after the split: "I'm eternally grateful to Ivan for all his hard work over the past two years, the most successful of my career so far.
"As a team, we've learned a lot and it will definitely be of benefit in the future. I'll take some time with the team to consider the next steps and how we progress from here."
Since winning Wimbledon last year Murray's form has dipped, not helped by having back surgery towards the end of 2013.
But there are finally signs that he is rediscovering his form of last year and, with the announcement that his new coach will be confirmed this week, he has every reason to feel "pumped".
And 2 avoid confusion like last time i will be announcing my new coach tomorrow #pumped
— Andy Murray (@andy_murray) April 1, 2014
Exciting times lie ahead for the Brit - even more so than being gunged.
- Sports & Recreation
- Andy Murray