Aston Villa enjoyed many years of glory in the 1970s and 80s, but successes have been thin on the ground for the Midlands side of late.
But that's not stopped Villa from claiming the coup every club in the country wanted: the football loyalty of the newest member of the royal family.
Within hours of the birth of Will and Kate's son, the club apparently sent a delightful mini-Villa strip to the happy couple and their brand new puking, pooing, noise-and-sleepless-night machine.
(Yes, that army of nannies and wet nurses will have its work cut out looking after the little one.)
Anyway, it's apparently not a random act but due to the fact that the club claims HRH is a supporter of the club.
"The Duke is a huge Villa fan and it is hoped that his new son will be brought up in the claret and blue tradition," the club's statement read.
"As a birthday present, Villa chiefs have sent the 8lbs 6oz baby a new kit with the appropriate letters 'HRH' and the number '1' on the back.
"Let's hope he dribbles for Villa in the coming weeks and months ahead."