When a team goes through a goal drought, most fans have a simple answer: a few abusive chants from the terraces, followed by a moan in the pub after the game.
But fans of German regional side FC Magdeburg decided to take a more constructive and creative approach - one that has now made them globally famous.
Reasoning that their men had gone without a goal for five matches simply from having forgotten where the goal was, they decided to take giant dayglo arrows to the match to point their heroes in the right direction.
The most brilliant thing of all? It actually worked. Ten minutes from the end of the game Magdeburg's American striker Chris Wright popped up to end the club's 558-minute dry spell with an equaliser that looked like earning the side a point.
It wasn't to be a happy ending, however: BAK then found the net in the penultimate minute to secure the win.
Somehow, however, we can't help thinking that the plucky Magdeburg fans still went home with smiles on their faces.