World of Sport

NBA star ordered to get rid of new hair cut

World of Sport

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Iman Shumpert

Iman Shumpert, the New York Knicks forward known as much for his smooth beats as for his cool hairstyle, has found one hairdo that is too much for the NBA.

Shumpert, who endorses Adidas, recently shaved the company's logo into the back of his head. While it might have seemed like a good idea and a neat tribute to Adidas, the NBA was not smiling.

The league contacted Shumpert and forced him to remove the logo, citing a rule in the NBA's rule book: "The only article bearing a commercial 'logo' which can be worn by players is their shoes."

So Shumpert was ordered to shave off the logo, and now all he's got is an empty triangle. He posted a photo on Instagram of the two looks.

"#banned," Shumpert wrote. "sry @nba didn't realize there were branding issues wit da logo #iPUToN."

Let's be honest, though: Shumpert's sponsors were absolutely delighted that he was banned from sporting the haircut. After all, an NBA getting a funny haircut is nothing new; an NBA star being banned from sporting that new haircut during a game is something different.

And here we are, writing about it, giving both the player and his sponsor the oxygen of publicity. He might look a complete idiot with a triangular bald patch on the back of his head, but no doubt his next contract negotiations will be all the smoother.

And when all's said at least Shumpert's tattoo was for his actual sponsor. A few years ago, Marcin Gortat found himself in an uncomfortable situation after Reebok, with whom he had a shoe contract, discovered he had a Jordan Brand/Nike tattoo on his leg.

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