World of Sport

Olympic football to be called ‘The Albert’

World of Sport

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The ball used during the Olympic football tournament will be called "The Albert" after a competition was held asking members of the public to put forward their suggestions.

Bob Ashcroft from Derbyshire (pictured) submitted the winning name - beating off the entries of 12,000 others.

The name comes from the cockney rhyming slang for "ball" which is "Albert Hall" - in homage to the famous Royal Albert Hall music venue.

"The London 2012 Games are becoming synonymous with the East End of London and it was important to us that the name reflected this strong heritage," said the Adidas's UK marketing director Nick Craggs in a statement.

"'The Albert' creates mass appeal to the British public as well as creating global intrigue."

Players will have to wait to try out the ball with their plates of meat (feet) or loaf of bread (head) until next year, however, when the design of the ball is unveiled.

A women's football match in Cardiff will kick off the 2012 programme a full two days before the torch is lit at the July 27 opening ceremony.

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