Leeds United Message Board
This article in yesterday's Guardian (http://www.guardian.co.uk/football/2010/aug/02/liverpool-kenny-huang-tv-rights?CMP=twt_gu) explains why billionaires are investing in football brands. It is not because they see them as playthings for the über-rich but because they recognise that, as broadband technology develops, there is a pot of gold in worldwide PPV TV rights. The revenue from crowds of 40,000 inside Elland Road would not come close to the money that worldwide broadcasts will generate.
Peter Ridsdale introduced LUTV without being aware of its full potential, but Ken Bates didn’t miss a trick. Taking back the Club’s radio broadcasting rights and charging those outside of the Leeds area was a very clever, if unpopular, move. Linking live match radio commentary with the Leeds brand made LUTV a saleable package, especially for all those tens of thousands of Leeds fans exiled abroad and it is netting the Club a healthy profit.
It would seem that our Ken is either a far-sighted financial genius or a tightwad whose money-grubbing has led him to stumble upon the means to an absolute fortune that he is unaware of.
If KB is aware of this potential for LUTV then he is being remarkably cool about it. Let’s face it, LUTV is crap. To lift it above its present hospital broadcast standard will require investment. In addition, for the Leeds United brand to build on its worldwide fan base it would have to be competing in the EPL at least and, again, this will require investment.
Ken certainly isn’t investing in LUFC, so what is he doing?
Read the article and it was indeed brilliant. As much as you may not like KB you have to admire him in many ways.
He spoke a lot of sense, and you could see that although he has a huge passion for the game, the underlying message to me was that he was in it for the money.
It doesn't matter who the other money men are as he is running the show, and all we need is for him to spend the funds which we know need to be spent.
Unfortunately that doesn't seem likely to happen.
I used to work for ntl, and as you say Andy, KB is sitting on a veritable gold mine if and when we get back to the EPL.
As much as I don't like the guy, as he has the wrong motives, he has some very good advisor's who can still make him a lot of money which should of course be invested in the club and not go into his own pocket which it surely will if the promised land is ever reached.
The new FL rules announced today should create an interesting scenario as to how KB will keep the true ownership under wraps.
My money is on KB to beat Scudamore hands down!