I really don't think Americans are stupid when it comes to racing. I believe it boils down to environment since we only have ONE show to watch, NASCAR. It is on FOX, ESPN, TNT, ABC, and even pay per view. I try to tell all my friends about F1 and they all look at me like I am speaking a different language. They have never heard of Kimi, Fernando, Niki and Ayrton. Most of the REAL F1 fans can speak of the great drivers by first names, but since most Americans are engulfed with NASCAR every day on several major channels and newspapers they only know Dale Ernhardt and Jeff Gordon. Did you know ESPN ranked the greatest drivers of all-time and only Emerson Fittipaldi, Jackie Stewart and Michael Schumacher were listed in the top 20. With Schumacher listed as the highest at #9. All the other drivers were stock car drivers. Mario Andretti was #2 (he raced F1, Indy and stock cars and deserves the high ranking). All of the great drivers like Ayrton Senna, Niki Lauda, Alain Prost,Alberto Ascari,Fernando Alonso,Mika Hakkinen, Nigel Mansell,and Jim Clark were not even mentioned. Given an equal playing field do you think anyone would want to watch a 4 ton chevy going in circles over a 19,000 rpm 750 horsepowered Ferrari or Mercedes-Benz? F1 must reach out to the American public with great abandon and start advertising and make their drivers more accessible to the general public for F1 to succeed in the US. F1 must capitalize on Scott Speed. He is our ONLY American driver! We have to show off our drivers to the women and show the hot babes who are at every race in every country to all the men here in the states and make the event like a Vegas show. Then F1 will have a shot at gaining the attention of the American people.