Exatly Dog, he's saying things to appease the "glory hunters win quick, get rich quick" plan, but who knows if he sees the big picture.
Again, obviously I've not been a supporter my entire life, nor been around for all the great moments in the '90s '80s and '70s, but I guess it would be fair to suggest that doing things like Chelsea/Man city/Real Madrid are not the Liverpool way. From a true sports perspective, I don't like that model either, and as a New York Yankees fan, the richest team in baseball, and top 5 in the world, sometimes I even get annoyed when they over spend. The other American teams and leagues I support don't operate that way, though they don't win like the Yanks, but there's something to be said about development, a stable foundation and players who truly care about the club.
I'd much rather Liverpool get their stadium enhancements or a new one started, buy 2-3 players at a time as well as bring up and integrate the likes of Kelly, Shelvey etc., and achieve greatness again that way. I want nothing to do with being compared to CFC, City etc etc. I have a great appreciation for Liverpool and all English teams' history, and I don't think "sheik like money" makes it fair for anyone. If it's not LFC, I'd rather it be Sunderland or Birmingham that makes 4th spot over City..