Liverpool Message Board
This does not bode well for your club. Looks like the disastrous results, the near-permanent hiatus from the Champions League, United eclipsing you as the most successful club in England, and the recent racism scandal is ruining your once great club. Adidas has now walked away from you. At this rate, you'll be walking alone soon. Full article below:
Adidas have supplied Liverpool's kit since 2006, but their chief executive Herbert Hainer said that the club had now overvalued their sponsorship worth given their poor results on the pitch.
"The gap between their performance on the field and what the number should be is not in balance," Hainer said.
"Then we said: 'OK we will not do it'. That's the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
"This all has to be brought in line between what you offer and what you get. We thought that what Liverpool were asking and what they were delivering was not in the right balance."
Liverpool instead went and signed a six-year agreement thought to be worth £150 million with little-known US company Warrior Sports.
The deal is Warrior's first foray into football and strengthens Liverpool's transatlantic ties after John W. Henry's Fenway Sports Group bought the club in 2010.
"This is another landmark deal for Liverpool Football Club and once again shows the value of the club's brand globally," said Ian Ayre, the club's managing director.
Warrior will supply home, away and third kits as well as training wear. Liverpool are famous for their red shirts.
Warrior were founded in 1992 by former champion lacrosse player David Morrow and have focused on supplying ice hockey and lacrosse footwear and kit. The company is owned by Boston-based New Balance, best known for its sports shoes.
"We are here to shake up the world of football and our partnership with one of the most successful club teams of all time is just the start," said Richard Wright, general manager for Warrior Sports.
Liverpool have won the league title 18 times and the European Cup five times and have a large global fan base.
However, they have not won the English league for more than two decades and have recently been eclipsed by north-west rivals Manchester United, who also have American owners in the shape of the Glazer family.
- 1 Reply to Loki
So what if our kit isn't made by Adidas? I assume warrior will make a nice strip for the squad and the public to wear..
It's Adidas' loss if they couldn't compete..
It's rather childish of them to make remarks when they lost the contract..but it's a coup for Warrior sports...
The Addidas comments came about 6 hours after Liverpool signed a new kit deal. Sounds to me like Warrior offered the £150m so LFC said to Addidas "We have been offered this much by Warrior, can you match it?" the answer clearly being no. Addidas' comments are nothing but a parting shot and to them it makes sense to justify it woth a slur on us not being worth it. Who cares? We just earnt a £25m player per season for 6 years.
- 1 Reply to Hobsey
I believe in Fung Shui, or elements of the universe in harmony. Since we have been wearing Addidas, I think we hit the bars and posts more than any clubs, we even conceded a goal because of a beach ball FFS! That's is all to do with bad Fung Shui Addidas has brought to us! So can't wait for the new kits.
With the Warrior kits, may be some of those shots by Carroll will go in next season.
I wonder if our players then will stop wearing Adidas boots / shinpads.. in light of Adidas pulling sponsorship?
I bet Nike and other companies would love any players of ours on their books wearing their gear..
- 1 Reply to LFC_Armchair_Supporter
As I understand it it’s over the life of the deal which is the next 6 seasons. So it’s 25M per season, but whether they have to put up more on the front end of the deal I don't know. But it’s still significantly more than the current deal we have with Adidas, and what they had offered to extend their current deal.
This is old news and anyone who follows Liverpool will know that this £25M contract was sealed this time last year. Adidas have just had their nose pushed out and are just getting in a cheap shot before they leave, big deal.
I personally can not wait until the new kits are revealed becuse a change is as good as a rest.
Embrace the future.
I was wondering if anyone would try to post a negative post based upon this news, especially based upon the spin Adidas put on their own announcement.
But I actually think its Adidas that should be a little concerned here, because unless they have some deals with other clubs already lined up, it looks like the only club with a chance of being in the top 4 who will be wearing Adidas made kit will be Chelsea. If, and this is not an unrealistic hypothetical, Chelsea do not make the top 4 this term, that means no English team playing in the CL next season will wear Adidas kit. Surely they should be looking at their own marketing team rather than making excuses on why existing deals are not being extended.
But, rather than focus on the negatives for Adidas I'd rather focus on the positives for LFC. It’s a new deal with 150M in the bank. I don't know how big that is relative to other deals at other clubs, but it’s a big chuck of change. But that is just the tip of the iceberg as a new kit a new manufacturer, and a manufacturer with access and experience in markets that have not yet been fully tapped by the traditional football kit makers, means a huge opportunity for additional merchandise revenue.
We all want success on the pitch, but we also understand that a strong club from a financial standpoint is required to create and sustain that on the pitch success. So this news imo is very, very good news indeed for LFC.
Gosh , gosh , golly , molly ...lost an account for 25 Mil and signed a new one for 150 Mil. How will the poor Reds ever get by. Woe is us.
The London media doesn't half try to portray everything beyond their border as full scale calamity. Anything to get a headline. Morons. Life exists outside London , imbeciles. So our Reds wear Warrior instead of Adidas. Whatever. The price of a pint won't change. Get over yourselves.