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  • Gary S Gary S Mar 10, 2013 08:40 Flag

    How can afford the players we need?

    Your team had the big backer in the 70's and 80's your time on the football merry go round has finished and it won't come back man u is dwindling and man city and Chelsea are rising but that will change

    • I've been doing some reading on this in various mediums, internet, magazine, articles etc., so I hope to provide some things that may not be available on the other side of the swimming pool, and I'd like to comment on some of the things said and referenced above, but thought I'd share these excerpts for now.. Unfortunately, I don't like saying it, but I also have no problem with saying it, alot of this occured in the last 2 seasons, and particulary in an 18 month period with a very prominent LFC club icon in the middle.

      (If they'd known better, and more about the players they were investing in, this would have been minimized)

      'Liverpool's owners have incurred "painful'' financial results stemming from their investment in players who have failed to re-establish the club as a European power.

      The debt of the team, owned by the parent company of the Boston Red Sox, rose by one-third to 87.2 million pounds (about $131 million), according to figures released Monday. The club lost 40.5 million pounds (about $61 million) during the 2011-12 season.

      The results show winning last year's League Cup, which ended a six-year title drought, had minimal financial impact.

      Heavy spending before the 2011-12 season - including more than $50 million on Stewart Downing and Jordan Henderson, didn't result in an upturn on the field.'

      I did find some very good, positive and pleasant reading as well, so while it's concerning, we all know why alot of it happened (bad buys at horrendous fees, and horrible wage packages), as does Ayre, Rodgers and the Owners:

      "Revenue increased by 5 million pounds (about $7 million) from the 184 million pounds (about $275 million) reported for 2010-11. Man United's revenue by comparison in 2011-12 reached 320 million pounds (about $480 million)." So we can see that we're behind the league leaders, and world's largest/2nd largest club, but that gap in commercial money, and marketing deals, has continued to grow under FSG, and there's strong suggestion of another 1-2 big ones this summer. (Deals that is)

      "Ayre accepts the club must "improve revenues and manage our cost base effectively.''

      "I take comfort in the fact that the work we have done, some of which costs us a lot of money in this period and beyond, looks pretty painful at the time,'' managing director Ian Ayre said. "But as long as you invest in it and manage it in the right way, then hopefully it bears fruit as we go forward.''

      Rodgers : (I'm sure you may have read this already, but everyone quotes/words differently)

      “In terms of me building the squad, I've already got the assurances that it won't affect anything,” he told reporters.

      "They've made every promise and every commitment to me that every single penny that they have will go in to regenerate the squad and make it better.

      "We won't be able to do it like some clubs and throw out masses each year. But we're looking to make sure we can grow the club and bring in quality players - and that won't stop."

      "If you look at where the club was at four years ago, and where it is now, it's in a different place," he continued.

      "Of course, there's still debts there and there have been announcements made on that. I think next year's results will show further improvement on that.

      "You have to give massive credit to the board here. FSG took on an astronomical amount of debt, over £400 million. Where it's at now, given the short time they've been here, is a huge credit to them, and they're still supporting the investment in the team.”