Bournemouth have announced a deal to sell the naming rights of Dean Court to Goldsands Management.
The deal will see Dean Court renamed the Goldsands Stadium from August 1, 2012.
The newly-formed London-based private concierge service have secured a two-year deal for the stadium naming rights, with an option to extend for a third year.
Cherries Chairman Eddie Mitchell told the club's official website: "We are very pleased to be able to announce this positive step for the club.
"We are a club on the up, and Goldsands Management want to be associated with that."
John O'Neill, managing director of Goldsands Management, added: "We are absolutely thrilled to secure this deal with one of the most up-and-coming professional football teams in the country."