The 24-year-old officially completed his transfer from Sporting Lisbon on Monday and will join up with his new team-mates later this week ahead of a pre-season tour to the west coast of the United States.
The capture of Van Wolfswinkel shattered Norwich's previous record transfer by almost three times, but the Dutchman said: "With my first transfer (from Vitesse to Utrecht) and my one to Portugal I was also seen as a big signing, but that is something not for me. I just have to focus on my game."
Van Wolfswinkel, who scored 15 goals for Sporting last season, added: "Of course it shows me that Norwich have a lot of confidence in me, so If anything I see it more as a motivation.
"In Portugal we didn't even have a second striker actually so you need to perform because all of the pressure to score the goals is on you. I did great (at Lisbon), so maybe I started to get used to it."
Norwich struggled to find the net over the second half of last season - before eventually scoring four against West Brom and then three in the win at Manchester City on the final day to pull clear of the relegation zone and finish a creditable 11th.
Van Wolfswinkel believes his added firepower will help the team progress.
"I am confident of scoring goals. That is part and parcel of my job, but the most important thing for me is I am a team player," he said.
Van Wolfswinkel earned his second cap for the senior Dutch side in their friendly against Indonesia in June, and feels the switch to England can only help boost his international profile ahead of next summer's World Cup finals in Brazil.
"The Portuguese League is not on the TV in Holland, the Premier League is every day, so more people see you, and if you are in the news performing well, then the (Holland) coaches will see you also," he said. "For me, it is of course a decision to go to Norwich for the future, to be there also (with Holland) for the World Cup, but my main focus is Norwich."
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- Van Wolfswinkel
- Sporting Lisbon